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The AI-Powered Enterprise: How Leaders Are Scaling Generative AI Beyond the Pilot Stage
New Forrester data reveals 67% of enterprises have deployed generative AI in production, yet fewer than 20% report measurable ROI. Discover the patterns that separate leaders from laggards.
The Forrester Wave™: Zero Trust Platform Providers, Q2 2025
Forrester evaluated 12 vendors across 28 criteria in security strategy, platform capabilities, and market presence.
Predictions 2025: B2B Marketing Will Confront The Trust Deficit
As AI-generated content floods the market, buyers will increasingly rely on peer validation and analyst-backed vendors.
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The CX Paradox: Customers Expect More, Yet Satisfaction Scores Keep Falling
New Forrester CX Index data reveals a widening gap between rising expectations and brands' ability to meet them consistently across every touchpoint.
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Zero Trust Is Not a Product. It's a Strategy — And Most Firms Are Getting It Wrong
Despite heavy investment, 58% of zero trust initiatives fail to meaningfully reduce the attack surface. Here's how to course-correct.
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